Description and Aims of the Module
This module aims to enable students to critically appraise digital marketing strategies and planning in order to assess, develop and implement appropriate digital marketing strategies in a variety of scenarios.
Specific
aims will enable students to:
(a) Develop an outline digital marketing strategy for an organisation to
include environmental analysis, objective identification, operational planning
with emphasis on resource constraints and KPIs
(b)
Identify and focus on the strategic challenges of
"always-on" engagement as a key component of the shift to digitised
businesses
- Teacher: Learning Admin IPTG